Photography Style Guide


The ask: As part of the editorial site redesign, create clear photography do’s and don’t’s to provide guidance for the editorial team.

The solve: Collaborated with a photo editor from Red Venture’s (CreditCard.com’s parent company) to create a 14-page photography style guide to provide guidance for editorial imagery selection. The guidelines we created defined the required image ratio, tag implementation, metadata, diversity, photo composition, lighting do’s and don’ts, and call for authenticity. It also included black-out images to avoid.

Then, I co-presented these guidelines to editorial leadership and co-facilitated two training sessions for the editorial team at large.